AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Bingo Games on iOS in Australia
An analysis of the top five Bingo games on the iOS platform in Australia for Q4 2020 reveals trends in downloads, revenue, and active users. Insights from Sensor Tower show the fluctuating dynamics within the mobile gaming segment.
In the fourth quarter of 2020, the Bingo gaming category on iOS saw varied performances among the top contenders in Australia. Data from Sensor Tower offers a closer look into how these games fared in terms of downloads, revenue, and weekly active users.
Bingo Blitz™ - BINGO Games experienced a decrease in downloads from 786K in the first week of October to 794K in the last week of December. The game's revenue peaked at $118K in mid-October before settling down to $89K by year's end, with weekly active users showing a slight increase from 6.3K to 6.2K over the quarter.
Avid.ly's Bingo Party!Live Classic Bingo also witnessed a dip in downloads, starting at 749K and ending at 531K. Revenue trends showed more stability, starting at around $24K and finishing at nearly $16K, while weekly active users remained fairly consistent, hovering between 5.3K and 5.5K throughout the quarter.
The Canadian-developed Bingo Story Live Bingo Games saw a significant drop in downloads from 1.3M to 365K. Revenue fluctuated across the quarter, with a high of $15K in late September and a low of $9.6K at the close of December. Active users showed a modest decline from 5.3K to 5.3K.
Jam City's Bingo Pop: Play Online Games was the least downloaded among the top five, starting at 99K and slightly declining to 88K. Revenue trends were somewhat volatile, with an initial $6.7K rising to a peak of $11.5K before ending at $11.5K. Weekly active users saw an overall decrease from 216 to 186.
Lastly, Bingo Bash: Live Bingo Games from Scopely, Inc. showed a downward trend in downloads, starting at 68K and ending the year at 30K. The game's revenue saw a rise from $7K to $8.9K, with active users maintaining a relatively stable base, starting at 2.4K and slightly dipping to 2.2K.
For more detailed insights and analysis on app performance, Sensor Tower's comprehensive data provides a deeper understanding of market trends and user engagement.